I have been struggling for the last couple of years on how best to represent my brand. Yep, I said brand. I think that making jewelry is something I love to do and having people like what I make with my own hands is such an amazing feeling; however, I want to be able to have a look that when people look at my creations and designs, they say: "Yep, that is a MariRu piece."
Even though my vision was not completed I had the forethought to have uniformity in everything that I used to identify my little handmade jewelry business. While I did not accomplish a cohesive presentation, I did have a bit of uniformity in my Etsy store as well as social media by using a photo of one of my favorite pieces of jewelry (made by me.) The actual photo the pendant looked like this:
However, I just did not plain wanted to use the photo, so I decided to "deconstruct" the look of the pendant and this is the final result used for my e-store banner:
While I liked the look of the banner, I did not feel like this was the look that represented me and everything that I do. It's only one piece of many I designed and I definitely wanted to be more inclusive. The banner was hard to recreate in my earring and presentation cards. Thus, I found this awesome ETSY store (www.myrubberstamp.etsy.com) that made me a rubber stamp that I used to stamp my earring cards, made handmade business cards and stamp, basically, everywhere I could.
Then, I was lucky and perseverant in getting Marcos Fernandez from Standing Out Designs (firstname.lastname@example.org) to create an awesome look that I feel truly represents me and what I try to convey with the jewelry I make. Particularly now that I am getting more excited about my silversmith pieces. Marcos was as excited for this process as I was and he provided me with an inspiration board, which was the starting point to developing my new logo.
When Marcos showed me this board I got so excited because the feel of it was totally me: simple design, but full of color and personality. I love that he used one of my earring designs to build the look and the lettering was the perfect look. So, my new logo is so cute and I truly believe that it is a great representation of what I am trying to convey about the pieces I make and how they match the vision I have for my handmade jewelry business. Sooo... after years in the making, I share with you my new logo!
Life is certainly Good in Sunny Puerto Rico!